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EU Mobile · Casual
Scaling a European mobile game across 9 GEOs
A European casual publisher needed to scale spend without collapsing ROAS. We rebuilt their UA stack across Meta, TikTok and GAC, introduced a structured creative pipeline, and rolled out GEO-tier bid logic across 9 markets.
-34%
CPI
+62%
D7 ROAS
8x
Spend
Challenge
Stalled growth at $90K/month across 3 GEOs. Creative fatigue, weak MMP signals, no incrementality framework.
Timeline
16 weeks
Approach
- Rebuilt account architecture and tCPA bidding
- 80+ creative concepts/month across 4 angles
- Server-side conversion enrichment via AppsFlyer S2S
- GEO-tier bid modifiers across 9 markets
Results
- Spend scaled 8x to $720K/month within 4 months
- Blended CPI down 34% on a 9x larger volume
- D7 ROAS lifted from 22% to 36%
Detailed account-level numbers, screenshots and reports available under NDA on request.
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Direct contact: contact@sage-systems.com