← Case Studies
Google Ads · Scale
High-volume Google Ads for a digital marketplace
A digital marketplace was hitting a ceiling on Google Ads efficiency at scale. We rebuilt the account and shipped server-side conversions plus an incrementality framework.
$300K+
Monthly Spend
-27%
CPA
+19%
Conv. Rate
Challenge
Eroding tROAS performance, signal loss after iOS, no clean experiment framework.
Timeline
10 weeks
Approach
- Account rebuild around buyer intent clusters
- Server-side conversion API + enhanced conversions
- Geo holdout-based incrementality
- Search + Performance Max isolation
Results
- Sustained $300K+/month spend
- CPA down 27% at higher volume
- Conversion rate up 19%
Detailed account-level numbers, screenshots and reports available under NDA on request.
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